About TrusTrace

Founded in 2016, TrusTrace offers a market-leading platform for supply chain traceability and compliance, enabling brands and suppliers around the world to standardise how supply chain and material traceability data is captured, digitised and shared. TrusTrace is leading global-scale traceability programs for many of the world’s largest brands. The company is headquartered in Stockholm, Sweden, with additional offices in India, and precence in France and the US.

 About the role

This is a parental cover position for one year. You will play a pivotal role in both lead generation and digital strategy, driving the success of TrusTrace’s global marketing efforts.

What you will do

• Develop and execute global, multi-channel campaigns (email, paid social, paid search, HubSpot marketing suite, and sales enablement materials) to generate leads and grow the sales pipeline.
• Design lead nurturing programs and manage the prospect lifecycle.
• Own lead scoring models and optimize lead qualification processes using platforms like HubSpot and HockeyStack.
• Implement A/B testing strategies and optimize campaigns based on data-driven insights.
• Collaborate with sales and marketing teams to develop growth strategies and align messaging with Ideal Customer Profiles (ICPs).
• Assist in B2B content development targeting customers throughout their lifecycle.

Who you might be

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in digital marketing, demand generation, or growth marketing, preferably in SaaS or Enterprise B2B.
• Proven experience in developing and executing data-driven marketing strategies.
• Proficiency with digital marketing tools such as HubSpot, Google Ads, LinkedIn Campaign Manager, Google Tag Manager, Looker Studio, HockeyStack, and more.
• Strong understanding of SEO, SEM, social media marketing, and website analytics.
• Exceptional project management and communication skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Passion for sustainability and making a positive impact.

What do we offer? 

• The opportunity to drive change and break new grounds to enhance and strengthen the visual identity of a growing global scale-up company, committed to accelerate sustainable transformation in fashion.
• To be part of a great multicultural, multilingual team.
• Fixed salary with benefits
• A hybrid work model.
• A centrally located office in Stockholm with perks.